Let’s chat

Their PPL was just the beginning.Hours, ratings, hangarage, fly-outs, membership…

Stay in front of the pilots who already fly with you,
and give them a reason to book again.

Keep my pilots coming back

They trained with you.
Flew all summer.
Then vanished.

Pilots go quiet.

Weather, work, a winter of not flying. Nobody decides to stop, they just stop booking.

By spring the aeroplane feels unfamiliar, the phone call feels awkward, and the easiest thing is to leave it another month.

Ratings lapse.

Twelve hours, twelve landings and an hour with an instructor, inside the year before it expires.

Nobody is counting that down for them, so it slips. And a lapsed rating is a harder conversation than the hours ever were.

Pilot progression isn’t clear.

The night rating, the IR(R), the tailwheel checkout. Each one is obvious to you and invisible to them.

Most pilots never decide against the next course. They just never hear about it in a week when it would have landed.

Increase your earnings from the pilots already on your books.

Licence, then email,
then twenty years of flying.

Most schools and airfields
skip the middle.

Use the data you’re sitting on.

Every hour flown, every checkout, every rating issued. It’s all in your records already, and none of it does anything on its own.

Email is how you act on it, and how you learn the rest. Who opened the renewal reminder, who clicked the night rating, who replied to say they’ve been meaning to get back up.

So your next message goes to the people it’s relevant to, when it’s relevant to them.

Your single most valuable asset.

The aircraft are financed, the hangar is rented, the approvals belong to the CAA, and the people who find you online belong to Google.

Your customer list is different.
It comes with you when the lease ends, the landing fees jump, or the airfield changes hands.

A newsletter sells every part of the business to pilots who already want to spend with you. Hours in spring, ground school over winter, the next rating.

A bad email is worse than silence.

Most aviation operators send when there’s news.
A new aircraft, an open day or event, a price change.

After weeks or months of silence, everyone gets the same message, followed by another silent spell.

Running an aviation business and running an email newsletter are completely different jobs. Only one of them has to be yours.

Keeping one flying is almost free.

What you’d own.

Every pilot, student and member in one place you control, instead of three inboxes and a booking system
A reason to be in front of the pilot who hasn’t flown since August, when it matters
Data that puts the next rating in front of your pilots, not just on a noticeboard
A customer list that moves with the business, whatever happens to the site

Find out how.

It starts with a conversation, not a decision.

We’ll chat through your operation, and whether a newsletter would earn its keep.

You’ll go away with a better understanding of:

If and where your pilots are dropping off
What a lapsed pilot costs you, in your own numbers
Whether a newsletter is actually worth it for your operation, or not

"This is the most value I’ve gotten from any email session. I’ve followed courses and webinars from the ‘gurus’ before, but this is the only time I’ve spoken to someone and come away with something actionable."

Robin Steyvers
Audience Manager
Keep my pilots coming back

No hard pitch here, promise.